Guide on How to Use Chatbots in Marketing

Here’s an in-depth look at how they can be used to engage visitors browsing on your website and turn them into leads for your sales team. Many companies use machine learning chatbots for marketing purposes. Some have AI chatbots to aid their sales team in improving the customer journey, collecting qualified leads, and encouraging sales. Others use this computer program as part of a support team to provide help in real-time.

• If you’re wondering which type of chatbot is right for your business, we’re here to explain how they work and what they can do for you.
• When you engage customers before they bounce from your site, you’ll not only improve your user experience, but you’ll also grow your leads and conversions.
• After all, only 5% of buyers prefer to fill out a form over interacting with a chatbot.
• Training an AI chatbot is not a very challenging task with the proper equipment.
• Start with major avenues like FAQs, confirming orders, or scheduling calls.
• G2 Crowd recognizes Aivo as Leader in the Chatbots software category.

Disney invited fans of the movie to solve crimes with Lieutenant Judy Hopps, the tenacious, long-eared protagonist of the movie. Children could help Lt. Hopps investigate mysteries like those in the movie by interacting with the bot, which explored avenues of inquiry based on user input. Users can make suggestions for Lt. Hopps’ investigations, to which the chatbot would respond. As you can see in the screenshot above, the responses offered by the agent aren’t quite right – next stop, Uncanny Valley – but the bot does highlight how conversational agents can be used imaginatively. Interestingly, the as-yet unnamed conversational agent is currently an open-source project, meaning that anyone can contribute to the development of the bot’s codebase.

Build out your chatbot content strategy

You can edit the bot’s behavior and analyze each customer interaction to improve the bot. G2 Crowd recognizes Aivo as Leader in the Chatbots software category. Let’s say your initial conversation pathway expected users to view Product A after a conversation, but most of them were more interested in Product B.

• Based on user input, Roof Ai prompts potential leads to provide a little more information, before automatically assigning the lead to a sales agent.
• Or if you want it to appear to visitors who aren’t signed in and have been viewing your pricing page for longer than 30 seconds, you can do that, too.
• To encourage your buyers to finish their orders, your outbound bot proactively sends messages on WhatsApp with a promo code.
• With chatbots, you can cut your response times from days to seconds without having to boost your headcount.
• You can order pizza by simply sharing an emoji, then Domino’s chatbots route those orders and ask additional questions if necessary.
• With reports, you can identify how successful your chatbot was at engaging visitors to the website.

This messenger chatbot has become a go-to source for HuffPost readers who watch Netflix. It’s one centralized place where your team can access all the bots you’re working on. Chatbots are great for following up with prospects, providing more information about your company and its products, as well as boosting conversions. Chatbots can drive sales for you, looking for opportunities to upsell or cross-sell and ask if the customer is ready to make a purchase.

Build Your Own Chatbot

With the right chatbot software, you’ll receive advanced features like customization, translation, message previews, data capture, and pre/post-chat surveys. They talk like humans, tell jokes, and delight your buyers and customers. Let’s say you create an awesome piece of content with a dedicated landing page to go along with it. The copy is great, but it’s static — you can’t directly engage with the people consuming your content. According to an upcoming HubSpot research report, of the 71% of people willing to use messaging apps to get customer assistance, many do it because they want their problem solved, fast.

But if you’re building out your playbooks for the first time, don’t get too overwhelmed by all these possibilities. This example from ConnectWise shows the chatbot informing a site visitor about an industry event and providing options to help them learn more — be it the agenda or pricing. Before you get caught up in the technicalities, let’s set a framework for building a bot your customer will want to use. Instead, it should stick to a single function and do this incredibly well. Before you build a bot, know your purpose, platform, and promotional plan.

Technology

Instead of going through a 2,000-word guide on product-led revenue, prospects can have a casual conversation with Correlated. This feature lets you sync edits from one master bot to others in a single click. It’s ideal if you’re using one bot template for multiple clients, or if you handle marketing for any multi-location businesses like franchises. A global company selling stickers and adhesive products now resolves up to 90% of incoming customer queries, in 15 languages, with an AI-enabled virtual assistant solution built on Watson Assistant. 99% of organizations using AI-based virtual agent technology report an increase in customer satisfaction (PDF, 888 KB). Chatbots are also capable of collecting and processing a huge volume of customer data and use it to personalize outreach.

What better way to advertise your chatbot agency’s new services than with a fully functional marketing bot? You can build a chatbot and embed it on your website or connect it to your agency’s Facebook ads. Then, potential customers who chat with it will get to experience the magic for themselves.

Use conversational chatbots to capture data

Apart from that, Marriott rewards members can interact with chatbots on Facebook Messenger to research and book travel at more than 4,700 hotels. Marriott Hotel introduced ChatBotler, available to guests through text messages. The bot helps the guests to request basic hotel services, essentially acting as an in-phone concierge. Thus, there is no need for a middleman as it enables requests to be met quickly and efficiently. In fact, businesses in logistics are adopting using AI-powered bots to increase efficiency across the entire logistics value chain. Conversational bots not only qualify the high intent leads but also help nurture the captured leads, providing you with greater possibilities to generate new sales.

And unlike the self-serving marketing of the past, bots provide a service. As people research, they want the information they need as quickly as possible and are increasingly turning to voice search as the technology advances. Email inboxes have become more and more cluttered, so buyers have moved to social media to follow the brands they really care about. Ultimately, they now have the control — the ability to opt out, block, and unfollow any brand that betrays their trust. In other words, bots solve the thing we loathed about apps in the first place.

The Possibilities of Chatbots

The technology is growing profoundly each passing day and is no more in its state of infancy. Indeed, it’s clear that chatbots will play an increasingly important role as marketers look for ways to reach out to customers and increase sales. We’re excited about the future of AI-powered customer service agents, in particular when they already have started revolutionizing every avenue of business communication in ways never thought before. Keeping in view the prolific use of the chatbot marketing strategy almost every social media channel has delineated clear guidelines for setting up a bot with your social media page. Chatbot marketing is a great way to generate more qualified sales leads, and it can also help you to increase your conversion rate.

This chatbot from Okta combines pre-set playbooks with artificial intelligence (AI) to ensure every site visitor will be able to access the information they need quickly. So, when the visitor asks to see a case study, the chatbot is able to deliver the right resource to them. There are so many different things you can achieve with chatbots — and metadialog.com sometimes that makes it hard to know where to start. Sellers can also be notified when their target accounts are on your website — so that way, they can take over for the bot and deliver a personalized experience to their accounts in real time. The goal is to recognize the user’s intent and provide the right content with minimum user input.

In a not-so-distant future, there’s a bleak, forsaken landscape.

In fact, businesses lacking in comparison to yours are already finding a way to scale their games up. If your business is unable to generate new leads or potential prospects, then you technically have no one to sell your products to. That also means no ROI (returns on investment) and you’re on the losing end.

The Whole Foods chatbot lets users search its database of recipes—a smart choice for a grocery chain. For example, even though Pizza Hut’s chatbot is popular on Twitter, they responded to a customer personally when they realized an issue needed immediate attention. Adding Quick Replies to your welcome message is just the beginning. By creating a unique auto-response for each reply option, your Twitter chatbot can continue the conversation and guide people to the next steps. With intelligent and clear quick reply options, you can offer your customers a more supportive experience, such as in the example below from Bloomsbury Books, a UK-based independent publishing house.

Personalization with AI Chatbots

International child advocacy nonprofit UNICEF, however, is using chatbots to help people living in developing nations speak out about the most urgent needs in their communities. Overall, not a bad bot, and definitely an application that could offer users much richer experiences in the near future. Before we get into the chatbot examples, though, let’s take a quick look at what chatbots really are and how they actually work. One of the first practices that we’d recommend you follow is curating an engaging yet warm welcome message that pulls your customers right into a conversation with your chatbot. KLM Royal Dutch Airlines has a chatbot that assists its customers in getting in-depth details on a flight and helps them book one in seconds.

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