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The LEGO Company History

The LEGO brick has become a worldwide experience that is all the a part of the cultural fabric as Billund, the little city in Denmark where it all began. But the company’s development into a market giant was not without their show of challenges and obstacles. One of those came in 1942 when a warehouse fire consumed nearly all of the plaything manufacturer’s wooden stock, leading Ole Kirk Christiansen to make a vital decision.

This individual decided to switch the company faraway from wooden toys and toy cars, which had been it is bread and butter, and move into clear plastic toys. It could be a major improve for the family-owned provider, and the one which was not primarily well received.

A correspondent noted that “plastics will never replace very good, solid wood. ” But Godtfred Christiansen persevered and started to test out new models that employed plastic. The first commencement step was your introduction with the Automated Binding Bricks that gripped together to prevent block towers from toppling on kids.

The new Profano bricks would not become the iconic toy that we realize today until 1949. Until then, the interlocking bricks were more of a construction toy than a real building gadget. It was likewise not until 1958 the satisfying pressing coupling system became a standard feature.

Throughout the 1970s, the company extended to widen in production and market reach. The company added Legoland template parks to the mix and brought in more advanced collections that http://www.lego-x.com/2023/05/11/danish-entrepreneur-adapted-the-lego-business-model-to-survive were aimed toward older spectators, including the Technic line of bits such as axle assemblies, gears, redressers, and universal joints.

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